Genesis has been breaking ground since its launch in 2017, showing the European, Japanese and American manufacturers that Korean luxury can compete with the best of them. Spun-off from the Hyundai Genesis halo vehicle from 2008, Genesis has been innovating in the EV-space by taking advantage of Hyundai Group’s E-GMP platform. Utilizing the latest 800 volt platform and its much younger brand image allows for the Genesis brand to differentiate itself in a crowded luxury space: providing faster charging, competitive pricing and more unique styling than  its competitors  like Audi, BMW and Mercedes-Benz.

 

Genesis’ push into the electric vehicle market began with the GV60 compact crossover and Electrified G80 mid-sized sedan, occupying some of the most competitive vehicle segments. The introduction of the Electrified GV70 introduced a larger, more conventionally SUV shaped crossover to the brand’s electric lineup. Taking a page from parent company Hyundai, Genesis is all-in on electric vehicles, with all new models being electric by 2025 and the brand’s lineup shedding internal combustion by 2030.

Launched in 2022 as the brand’s first all-electric vehicle, there’s no mistaking the similar proportions to its Hyundai Ioniq 5 cousin: short-hatchback and low ride height run in the E-GMP family. However, the Genesis has a styling all its own with split headlights and a more coupe-like hatch. Incorporating the same 77.4 kWh battery and 350 kW DC fast charging capabilities, the GV60 stands out for its class-leading charging capabilities and polarizing styling.

Following the GV60, the Electrified G80 incorporates bits of the E-GMP architecture and the M3 internal combustion platform its non-electrified twin is built on to create a luxurious mid-sized electric sedan. With a bespoke 87.2 kWh battery and the same 350 kW charging capability, the Electrified G80 gives the BMW i5 and Mercedes-Benz EQE sedan stiff competition.

Similar to the G80, you’ll find the best parts of the E-GMP platform cobbled together with the M3 internal combustion platform: lightning-fast DC fast charging and the 77.4 kWh battery of its GV60 sibling. Maintaining the same distinct Genesis design with split headlights and swooping hatch, the Electrified GV70 is one of the few electric models in its segment.